#TheGlitzReport Recap | Publisher’s Perspective: The Meaning of Sponsorships

sponsorshipsAre you paying an admission fee to so-called sponsored events? If so, that is not a “sponsored” event. From time to time, I receive invites that state the event is sponsored, yet I’m being asked to pay a fee to attend. That event is not sponsored. There is a difference in having an event sponsored by a corporate client versus having a caterer who wants to get their name out there by having guests sample their food or a brand ambassador from a liquor company who wants you to try their new product in hopes you will buy.

DEFINITION: To sponsor something is to support an event, activity, person, or organization financially OR through the provision of products or services. A sponsor is the individual or group that provides the support, similar to a benefactor. If this is the case and the event is sponsored, why are attendees being asked to pay an admission fee?

Sponsorship is a cash and/or in-kind fee paid to a property (typically in sports, arts, entertainment or causes) in return for access to the exploitable commercial potential associated with that property, according to IEG.

While the sponsoree (property being sponsored) may be nonprofit, unlike philanthropy, sponsorship is done with the expectation of a commercial return.

I am sharing this information because I attend many events and 99% of the events I attend are sponsored events ala FREE. So when I’m invited to events and the invite says it’s sponsored yet I’m being asked to pay a fee to attend, more and likely I’m not going to attend that event. If it’s a charity or not-for-profit event or the person is being honest about the fees, then I won’t have a problem dishing out the $ for the event.  To read all the inspiring articles from this week’s Glitz Report, click HERE.  Until next time…


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Source: Wikipedia.com

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