Are you launching a new business? Do you already have a business and desire media coverage? It is essential to have media coverage at your event(s). The next day everyone should be talking and reading about your event in the local papers, blogs, etc.
Here are a few tips I would like to share:
- Write a press release and send it to media outlets that target your audience.
- Invite media to your event.
- Hire a professional photographer who works with media all the time and have them submit pictures to the media outlets.
If you don’t have the time to do all that, then hire a PR professional who is familiar with the media, bloggers, etc. What is the point in investing in a large event, launch of a new business, product, etc. if you have absolutely no media coverage? I would love your feedback. Until next time…