Finding your “niche” is not as easy as it sounds because we get caught up worrying about what everyone else is doing. However, there is a way to find it but you first have to figure out what you are passionate about.
When I started my business four and a half years ago, honestly I was lost. Being the person that I am and coming from corporate America and making good money of course my first thought was to reach the “high end” – the “rich” clientele. However, that was NOT an easy task and was very challenging because what I soon found out was there were quite a few wedding planners who (1) been in business way longer than me and (2) have established relationships with other vendors and having those two issues against me meant they get ALL the referrals for the “high end” client.
Nothing has changed since I first started my business in terms of wedding professionals who have been in the business longer than me BUT once I figured out my niche and focused only on MY business, I no longer concerned myself with that.
After graduating in 2008 with my degree in psychology and spending thousands of dollars in school tuition, I discovered my passion and absolutely had no interest in what I received my degree in. I wanted to completely learn about the wedding/event industry and I literally fell in love with it, BUT as much I loved it, just like any relationship it has had and continues to have it’s challenges. One thing I can say for sure is that I have finally found my niche.
Do me a favor. Ask yourself, what happens when all you do is focus on other businesses who you view as “competition” or focus on no particular clientele? The answer is simple – your business ends up all over the place. I see it and I hear about it all the time. You end up desperate for money, taking clients you really don’t want, selling yourself short and a lot of times end up doing events free because you think or the person who has hired you leads you to believe this will be the pinnacle of your career and you will get noticed, this is publicity for you, yada yada yada. That’s all it is, BS. YOU are in this business to make money, NOT to give your services away for free. I want you to ask a lawyer for free services for a trade, come back and let me know what he or she said.
So my question again is have you found your niche? What are you passionate about? These are just some of the things I will be discussing at my one on one sessions this month. I would love to sit down with you and help you figure that out. If you are looking for someone to talk to who is not afraid to keep it real with you and help you find your niche and passion, join me this month for a one on one session in Chicago.
Click HERE for details about these intimate one on one sessions with me.
I have learned so much since I have been an entrepreneur in the wedding/event industry and despite the trials and tribulations I have endured, I have not given up and I will continue to succeed in this journey. Nothing will be an overnight success and I want to share my experiences with you. Until next time…
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